Unleash The
Wild Within
Client: Taste of the Wild
Target Audience: Health-conscious pet owners seeking natural and high-protein food options for their dogs.
Insight: Dogs come from wolves that were domesticated.
Big Idea: Even though dogs are tamed, their wildness can never be changed.
Art Director: Chon Kei Chan
Instructor: Mel White
3 Print Ads
Digital Ad
Instagram posts show that dogs fed primal diets unleash their wild within and transform into apex predators with similar tastes.