Prowl
The Wild
Client: Jeep
Target Audience: Adventure-seeking individuals who value rugged, durable vehicles for both off-road and city driving.
Insight: Drivers fear losing control off-road.
Big Idea: Jeep handles the terrain effortlessly much like apex predators roaming in their natural habitats.
Art Director: Chon Kei Chan
Instructor: Mel White
3 Print Ads
Outdoor Ad
A Jeep drives past a bus stop, where a poster changes to show polar bear paw prints in the snow, instead of tire tracks, demonstrating how adeptly the Jeep handles slippery conditions like a wild animal in its habitat.